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More than 2 billion people everyday use Facebook's platform while 1.6 billion of them are connected with a small company's account.
No matter a company's target group, social media are ideal platforms for reaching and connecting with new people that are potentially interested to learn, follow and purchase products.
Through social media we can target a specific segment of the public using criteria like age, location, interests, attitudes and many more. This helps us design our ad campaigns more appealing to our specific target group, and guarantee maximum effectiveness.
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